Defining the communications objectives to be accomplished and then, estimating the costs associated with the performance of the necessary strategies and activities to achieve such objectives are steps in the _ method of budgeting. A. competitive parity B. payout planning C. return on captial D. return on investment E. objective and task

E. objective and task

Explanation: This is simply the objective and task method of budgeting which uses a build-up approach and defines clearly the communication objectives to be accomplished (isolating advertising objectives) and the estimation of the associated costs of the performance of the required strategies and activities to achieve the communication objectives. This method of budgeting, however, is most difficult to use when the product to be promoted is new to the market.

both are integral parts of a corporate balance sheet. the cash flow statement, or statement of cash flows, measures the sources of a company's cash and its uses of cash over a specific time period. the income statement measures a company's financial performance, such as revenues, expenses, profits or losses over a specific time period (in fact, it's sometimes called a statement of financial performance).

a cash flow statement shows exactly how much money a company has received and how much it has spent, traditionally over a period of one month. it captures the current operating results and changes on the balance sheet, such as increases or decreases in accounts receivable or accounts payable, and does not include noncash accounting items such as depreciation and amortization. the cash flow generally comes from revenue received as a result of business activity, but it may be augmented by funds available as a result of credit. a cash flow statement is used to determine the short-term viability and liquidity of a company, specifically how well it is positioned to pay its bills and vendors.