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Business, 18.06.2020 02:57 underfellrocks
Differentiation business strategies are often associated with premium prices. There are, however, reasons why a firm would NOT want to charge higher prices than the competition. Which of the following is the best example of why a firm would want to keep prices in line with competitors?
a. To leverage complements
b. To increase profit margins per item
c. To invest in product R&D
d. If the industry is in a high-growth stage
e. To drive up market share
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