Business, 17.06.2020 20:57 jfernald5658

A. Use Market Basket Analysis (Support, Confidence, and Lift) to compare two cases. Case 1: Consumer who bought potato chips also bought milk
Case 2: Consumer who bought soda also bought milk

b. What does the result in a) imply? Please interpret the results in a).
c. Based on the results in a), suggest a strategy which the store owner could implement to increase sales of milk.

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A. Use Market Basket Analysis (Support, Confidence, and Lift) to compare two cases. Case 1: Consume...

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