3 Points A product development team has a basic product idea that has been given to
them, and their current task is to develop some attractive images of what the
product might look like, descriptions of how it will function, and sample
advertisements could be used for marketing it. What stage of the new
product development process are they working on?
A. Idea generation
B. Concept development
C. Market testing
D. Commercialization
SUS

Phoenix guitars is interested in pursuing backward integration to take greater ownership of the extraction of raw materials and production of components used in its signature line of guitars. although this approach would lower the overall cost of producing a guitar, the costs associated with producing electronic pickupsfor sound amplification are far greater than those associated with sourcing pickups from a reliable supplier. which of the following approaches is likely to produce superior results? a) invest in vertical integration despite the cost of producing pickups.b) abandon the idea of vertical integration entirely.c) pursue taper integration.d) introduce a budget line of guitars to diversify the firm's offerings.