Gretchen has just started as a fashion marketing intern for an up-and-coming design firm. When she came in, she was asked to work on a project identifying important events where celebrities might wear the fashions. She soon realized that this activity was part of , directly related to marketing.

A push-pull strategy

Explanation:

The Push strategy is an aspect of marketing where the marketer aims at taking his products directly to a target audience. This is done so as to stimulate the interest of the consumer in that particular product. Developing brands tend to employ this strategy to showcase themselves to the consumer in hopes of getting them attracted to their products. This is the strategy which the up-and-coming design firm is trying to employ when they seek to identify important events where celebrities might wear the fashions. They engage in this activity because they want to showcase their designs to the target audience- the celebrities.

Pull strategy is the opposite of this strategy as customers are now aware of the reputation of the brand and then seek them out on their own.

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