g In 2010, the MoreForLess Company had revenues of $2,000,000 while costs were $1,500,000. In 2011, MoreForLess will be introducing a new product line that will generate $200,000 in sales revenues and $160,000 in costs. Assuming no changes are expected for the other products, the differential operating profit for 2011 is

$40,000

Explanation:

Differential operating profit refers to how much will the company's operating profit change if another project or projects is/are carried out.

In this case, the normal operating profit = $2,000,000 - $1,500,000 = $500,000. When the new product line is introduced, additional revenues and costs will result in $40,000 more in profits (= $200,000 - $160,000). The differential operating profits are the $40,000 generated by the new product line.

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