Jaune Magazine (JM) must decide whether or not to publish a tell-all story about a celebrity. If the story ends up having major impact, JM will realize substantial profits from additional magazine sales, subscriptions, and advertising revenues. However, if JM publishes the story, JM will face a lawsuit; if it loses the suit, the penalties could be substantial. The tree below summarizes JM's decision. The EMV of publishing the story is $10,000. Based on this EMV, JM should publish the story. If the publisher chooses not to publish the story, which of the following best describes the publisher's attitude towards this decision?
A) Risk averse.
B) Risk neutral.
C) Risk seeking.
D) Risqué.

The correct option is A, risk averse

Explanation:

Risk aversion is a situation where a person undertaking a business or an investor tries as much as possible to limit exposure to losses by taking drastic steps to ensure the losses do not materialize.

The publisher in this case is conscious of facing the lawsuit that could result from publishing story and has taken a precautionary measure by not even venturing into the publishing ,let alone a  lawsuit with substantial amount in damages rears its ugly head.

A risk seeking investor would go ahead with the publishing since success could bring a juicy income

there are so many examples for that in different areas, like biology experiment carried out in our lab recently.

here's one link :

answerobservation;