Which of the following would represent a proper scope for market testing? O A. Providing a limited number of the product to all potential retail
outlets
B. Placing the product in only a few retail locations for only one retail
chain
C. Exposing a small group of individual consumers to the product at
the company office
D. Providing an unlimited number of the product to all interested
retailers

The government often provides goods that are nonrivalrous and nonexclusive to overcome which market failure

Based on the supply and demand theory, why do medical doctors earn higher wages than child-care workers?

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.