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Business, 31.05.2020 03:00 naomicervero

RE: Burberry Sanyo Shokai did all of the market development in Japan, generating revenues of around $800 million a year and paying Burberry $80 million in annual royalty payments. At the same time, Sanyo Shokai sold Burberry-branded products at prices significantly above those Burberry charged in UK because Japanese consumers perceived expensive products meant high-quality. True or False?

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