The exclusive Swink Golf Driving Range has had a standard price of $16.00 per hour. The facility has 30 golfing stations, with average usage of 40%, 9 hours a day, 7 days a week. Morgan Swink, the owner, would like to enhance revenue. He proposes new pricing at $12 per hour on weekdays and $23 per hour on weekends. He estimates that weekday usage will increase to 50% and weekend usage will remain at 40%, even with the price increase. Variable cost is a consistent $3 per hour. Which strategy is better? Total revenue under the current pricing is $ nothing (round your response to the nearest dollar).

The strategy of total revenue under new pricing is better because it has $ 972 more than current pricing policy

Explanation:

Total revenue under current pricing per week = Average usage % * Number of golfing station* Price per hour * number of hours per day * number of days per week

= * 30 * $16 * 9 * 7

= $ 12,096

Total revenue under new pricing per week = Weekday revenue + Weekend revenue

= (Average usage % * Number of golfing station* Price per hour * number of hours per day * number of weekdays per week) + (Average usage % * Number of golfing station* Price per hour * number of hours per day * number of weekends per week)

= ( * 30 * $12 * 9 * 5) + ( * 30 * $23 * 9 * 2)

= $ 8,100 + $ 4,968

= $ 13, 068

answer; (a) calling people who have not shown interest in the product and asking them to buy it;

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