Uestions 1. How has an understanding of consumer behavior helped Coppertone grow in the United States and around the globe? 2. Describe the five-stage purchase decision process for a Coppertone customer. 3. What are the possible situational, psychological, and sociocultural influences on the Coppertone consumer purchase decision process? Situational Psychological Sociocultural 4. What specific marketing activities does Coppertone utilize to help Coppertone grow in the marketplace? 5. What challenges does Coppertone face in the future? What actions would you recommend related to each challenge?

You have learned that there are many ethical concerns surrounding genetic research, and it's important to be familiar with them. for this project, you will write a persuasive essay about an ethical question in biotechnology. directions the goal of a persuasive essay is to convince people to agree with you. it is important to support your opinion with facts. a persuasive essay is not simply a description of your beliefs. be sure to organize your information, give clear examples, and build your argument carefully. read the following genetics topics below. choose a topic and then decide what side you are on. remember that there is no "right" or "wrong" side. ethical questions often have many points of view. research your topic and write a 400 word persuasive essay. topic 1: should insurance companies have the right to learn the genetic profiles of the people they insure? topic 2: should employers have the right to learn the genetic profiles of the people they hire? are there special considerations for employees in jobs in which there is a high risk to others, such as airline pilots, doctors, or bus drivers? topic 3: should scientists who identify genes and create new genetic engineering techniques have the right to patent their methods for their own profit?