Business, 06.05.2020 05:35 celsa86johana

Regulatory focus theory suggests that .consumers will react differently depending on which broad set of motives is most inconspicuouswhen prevention-focused motives are less salient, consumers seek to avoid negative outcomeswhen promotion-focused motives are less salient, consumers seek to gain positive outcomesconsumers will react differently depending on which broad set of motives is most salientwhen promotion-focused motives are most salient, consumers are less eager and less risk-seeking decision makers

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Regulatory focus theory suggests that .consumers will react differently depending on which broad set...

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