A 55 year-old supervisor at a private company, who has always received good performance appraisals, is nevertheless fired. Two younger supervisors (37 and 42 years old, respectively) from the same department and whose performance appraisals have been lower than the 55 year old's, were nonetheless retained by the company. The employer says that it had to save money and that the older supervisor earned considerably more money than the younger supervisors, which he did. If the termination is legally challenged, a court would most likely decide:

a. For the employer because employee could not establish a prime facie case of age discrimination under the ADEA. b. For the employer because one of the employers retained was also over 40 years of age. c. For the employer because it had a lawful, non-discriminatory motive for the termination. d. For the employer because the employer had engaged in disparate treatment based on age.

Jameson manages a well-known cell phone company. this company has been voted as having the best cell-phone service. consumers appreciate the fact that they can call from almost anywhere in the world and the service still gets through. jameson knows that the company's product far surpasses that of the competition. one thing has been bothering him, though. in order to put so many resources into ensuring the best service, jameson has cut back on employees at the firm's customer call center. recently, consumers have begun complaining about long wait times when they call in with a problem or concern. although its cell phone service is still considered one of the best, customer satisfaction with the firm's customer service has plummeted. jameson does not understand why consumers are getting so upset. he believes the exceptional cell phone service more than makes up for long waiting periods and other issues with its customer service. "after all," he says, "they can't have it all. if i invest more in customer service, that means less investment on ensuring the quality of our product offering."refer to scenario. jameson has asked you, a marketing consultant, to give him advice. he cannot understand how a cell-phone company with the best product offering in the cell-phone service industry could get such low satisfaction ratings simply because the customer service is not up to par. you suggest that jameson has a narrowly defined view of the company's product offering. you tell jameson that successful marketers should define their products as what they

The undress company produces a dress that women use to quickly and easily change in public. the company is just over a year old and has been successful through a kickstarter campaign. the undress company has identified a customer segment, but if it wants to reach a larger customer segment market outside of the kickstarter family, what question must it answer?

Considered to be a "super tool" or tool that has high use and high potential for improving project success?