Business, 05.05.2020 09:14 amsley19

1. Kerry Phillips is forecasting sales of her 100-room limited-service Phillips Inn. She forecasts by market segment. The most recent year's (20X3) percentage of rooms sold and average daily room rate (ADR) by market segment were in the Excel:

Segment Percentage of Rooms Sold ADR
Business 40% S85.00
Group 10% 75.00
Turint 50% 90.00

On an average day, her Inn experiences a 75% occupancy. With considerable advertising she believes she can achieve an occupancy of 80%. Further, she believes she can increase the tourist segment up to 55% at the expense of the business segment. In addition, she projects ADR increases of 5%.

Forecast the room revenue for January 20X4.

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1. Kerry Phillips is forecasting sales of her 100-room limited-service Phillips Inn. She forecasts b...

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