is an important marketing activity as it allows salespeople to represent the firm to customers, gather information on customer likes and dislikes, and provide market feedback on competitors and trends in the macro-environment.

Personal selling

Explanation :

It is an oral presentation of ideas about products or serviced.. Electronic marketing that is telemarketing or online shopping are example of personal selling.

The contacts in personal sellings are done through the use of salesman or sales representative who represents the interest of the manufacturers before the consumers

The process in personal selling are

1. Prospecting

2. Pre-Approach

3. Approach

4. Demonstration

5. Objection Handling

6. Closing the sales.

The major roles of a salesperson are

1. Act as source of information

2. Making sales

3. Monitoring of product performance in the market

4. Making contacts with both Customer and Manufacturers before

5. Customer maintenance

6. Act as source of feedback for the manufacturers.

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