If Shell decided to open a new service station in a rural area of the UK, which was not well serviced with filling stations, it would have an impact on several stakeholders. Use the following points to write a report to Shell managers about the stakeholder implications of this new service station.
1. What are the stakeholders?
2. Who would be the stakeholders of Shell’s new service station?
3. What might these stakeholders expect from the
organisation?
4. How might Shell respond to these objectives?
5. What conflicts might arise between the objectives of these stakeholders?
6. What benefits might Shell enjoy if it can balance the needs of all of its stakeholders when opening new service stations?