Business, 05.05.2020 18:21 lorenaandreahjimenez

Seeing an apple (for Macintosh) or the Marlboro Man may make it easier for consumers to remember and consider these brands when making a decision. This is best thought of as an example of a(n) placing the brand in the consideration set.
A) retrieval cueB) usage situationC) attitudeD) brand imageE) evaluation

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