At World Spice Market, Inc., the department manager uses a hand-held scanner to determine the quantity of each spice the store has on its shelves, how many jars of each spice was sold the past week and the past month, and exactly when the next shipment of these spices is expected to arrive.
World Spice Market embraces the strategy of:

A. staying ahead of the competition by routinely secret shopping the competition's shelves.
B. using technology to stay responsive to customer needs.
C. maintaining a low inventory turnover because it will keep costs down.
D. changing the store's demographics.

The correct answer is B. using technology to stay responsive to customer needs.

Explanation:

The use of technologies in companies is increasingly common in order to achieve an improvement in operation. This strategy allows having up-to-date information about any organizational area, as well as sales behavior in order to make investment decisions that allow the correct use of resources and the generation of profits. What is shown in the statement is that World Spice Market relies 100% on technology in order to determine the sales process, starting from the display case to the sale to the buyer.

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