The adoption curve shows that Multiple Choice a. most new products are introduced too slowly. b. the marketing plan for a new product should schedule most of the promotion spending right when the product is first introduced. c. some groups accept a new idea before others. d. a firm should stick to the same promotion effort as time passes. e. All these answers are correct.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.