Persuasive messages convince someone to accept a product, service, or idea. To persuade effectively, the sender of the message must know the audience, anticipate arguments, and reduce resistance. Persuasion doesn’t have to be a hard sell; it can be a way of simply getting someone to say "yes."

Explanation:

This statement is true. Persuasion is a process of influencing people to agree with your point of view.

The persuasive process occurs through four basic steps:

1. Attention

2. Interest

3. Desire

4. Action

In business, the persuasion process is an effective strategy for writing advertising messages, to attract potential audiences and retain customers, in addition to being an important skill for managers in the process of negotiations and commercial interactions.

Therefore, it is necessary that there is public knowledge, the presentation of sufficient evidence to assist in the solidity of its argument, the resistance to be rational, and to present a central point of sale related to the whole message that one wishes to convey in the persuasion process.

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