Business, 06.05.2020 06:36 sierravick123owr441

Evara Inc. started as a luxury brand for designer apparel. Soon, the company expanded by launching its own line of premium perfumes, watches, bags, and home furnishings. This expansion allowed the businesses under the company to share a few, if not all, of the common competencies in products, services, technology, and distribution. Which of the following corporate strategies is Evara pursuing in this scenario?

A. taper integration strategy
B. niche marketing strategy
C. related-constrained strategy
D. related-linked strategy

Answers: 3

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Evara Inc. started as a luxury brand for designer apparel. Soon, the company expanded by launching i...

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