Business, 06.05.2020 07:05 summerjoiner

Soffia Inc. manufactures a moisturizing soap with anti-ultraviolet properties, which is sold under the brand name DewMist. The company also manufactures Safechoice, a non-abrasive, antibacterial brand of soap, which is a different brand. Which of the following strategies has Soffia used in this scenario?

a. Multibranding strategy
b. Dual branding strategy
c. Cobranding strategy
d. Family branding strategy

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