Of the following, which is NOT a characteristic of culture that is important for global companies to recognize? a) Culture can be imposed from home country to host country. b) Companies’ operations, chiefly marketing and management, need to recognize and adjust to the cultural environment existing in the countries the global company serves. c) Culture is learned, not inherited. d) It is nearly impossible to change an entire country’s culture. e) It is the responsibility of the global firm to ascertain the level of importance of various aspects of culture in the foreign markets it serves.

a. Culture can be imposed from home country to host country.

Explanation:

Organization Culture are set of values, systems, belief, attitude and behaviour which shows how employees and business owners communicate with outsiders. Organization culture provides direction and influences decisions of management in an organization.

It imperative for global company to have it's own unique culture as they would easily be identified with that behaviour. They must also live by and adjust to the culture of the host community.

An ideal global company must have clear vision, best practises, set of values and people oriented culture inorder to be differentiated and have a lasting organization.

Characteristics of cultures global companies should have;

-It is the duty of global firm to to know the level and importance of various aspects of culture in the foreign market it serves.

-Country operations and management needs to adjust to the cultural environment existing in the countries the global firm serves

-Culture is learned and not inherited.

-It is nearly impossible to change an entire country's culture.

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