When a PR firm actively combines public relations, marketing, advertising, and promotion into a more or less seamless communication campaign that is as at home on the web as it is on the television screen and magazine page, it is engaging in .

Integrated marketing communications

Explanation:

Integrated marketing communications refers to a strategy in which the different forms of communication are coordinated to be able to deliver the same message to potential customers. According to this, the answer is that when a PR firm actively combines public relations, marketing, advertising, and promotion into a more or less seamless communication campaign that is as at home on the web as it is on the television screen and magazine page, it is engaging in integrated marketing communications.

integrated marketing communications

Explanation:

integrated marketing communications is an ongoing process of coordinating various parts of the promotional mix that communicate with a firm's customers.

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