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Business, 25.04.2020 04:26 hurtadocrv

Jeep launched the new Jeep Liberty several years ago. The Liberty is intended to compete with other moderately-sized SUVs. The marketing department at Jeep wants to determine the Liberty's market share and classification. The market growth rate for moderately-sized SUVs is two percent. Use the following information to determine the Jeep Liberty's relative market share and BCG matrix classification.

Market Share
Jeep Liberty 44%
Toyota RAV-2 28%
Honda CRV 18%
Ford Escape 10%

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