Before launching a new food product like these fruit mashups, consumer research is crucial. If one is interested in understanding in depth how one consumer relates with the product and ads, which method is appropriate?

a. Long interviewb. Story constructionc. Questionnaired. Resonance test

After jeff bezos read about how the internet was growing by 2,000 percent a month, he set out to use the internet as a new distribution channel and founded amazon, which is now the world's largest online retailer. this is clearly an example of a(n)a. firm that uses closed innovation. b. entrepreneur who commercialized invention into an innovation. c. business that entered the industry during its maturity stage. d. exception to the long tail business model