Eva, a sales analyst at ShopOn. com, wants to capture and store consumer data to create and maintain customer profiles. Doing this would allow her to study the data to identify purchasing patterns and buying habits. This information could then be used by the marketing team to target marketing campaigns at specific segments of customers. Which of the following software types should she use for this purpose?
inventory management software
supply chain management software
enterprise resource planning software
existing visitor optimization software
customer relationship management software
Answers: 3
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Eva, a sales analyst at ShopOn. com, wants to capture and store consumer data to create and maintain...
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