Bramble Company sells goods to Sunland Company during 2020. It offers Sunland the following rebates based on total sales to Sunland. If total sales to Sunland are 10,500 units, it will grant a rebate of 3%. If it sells up to 18,300 units, it will grant a rebate of 5%. If it sells up to 30,800 units, it will grant a rebate of 6%. In the first quarter of the year, Bramble sells 10,800 units to Sunland at a sales price of $118,800. Bramble, based on past experience, has sold over 37,800 units to Sunland, and these sales normally take place in the third quarter of the year. What amount of revenue should Bramble report for the sale of the 10,800 units in the first quarter of the year.

You are the owner of a local honda dealership. unlike other dealerships in the area, you take pride in your “no haggle” sales policy. last year, your dealership earned record profits of $1.5 million. however, according to the local chamber of commerce, your earnings were 10 percent less than either of your competitors. in your market, the price elasticity of demand for midsized honda automobiles is 4.5. in each of the last five years, your dealership has sold more midsized automobiles than any other honda dealership in the nation. this entitled your dealership to an additional 30 percent off the manufacturer’s suggested retail price (msrp) in each year. taking this into account, your marginal cost of a midsized automobile is $11,000. what price should you charge for a midsized automobile if you expect to maintain your record sales?