This assignment will be dealing with Southwest Airlines. It requires you demonstrate your level of understanding of Integration across the Integrated Core (Marketing, Finance, Management and Operations)Below you will find 2 Weaknesses and 2 Threat statements from a Southwest Airlines SWOT analysis. Following the statements are questions that you need to answer to demonstrate your understanding of the implications that elements of a SWOT Analysis could have across the 4 disciplines of the Integrated Core. Read the Weakness and Threats statements carefully then proceed to answer the questions noted below:Southwest Airlines SWOT Analysis - WeaknessesSWA only caters to the Budget Traveler. Negative comments about SWA on Social Media due to overbooking of flightsSouthwest Airlines SWOT Analysis β ThreatsOther airlines trying to imitate SWA strategies. A possible decrease in business travel demand due to technology. MARKETING ASSIGNMENT QUESTIONS (graded for 100 Points)1). Assume you are the Vice President of Southwest Airlines, select 1 Weakness and 1 Threat from the SWOT Analysis statements above and explain how you would recommend taking that selected weakness and turning it into a strength and the selected threat and turning it into an opportunity. Next provide 2 explanations as follows:Explain how the weakness turned into a new strength would impact the disciplines of Marketing, Finance, Management and Operations. Explain how the threat turned into a new opportunity would impact the disciplines of Marketing, Finance, Management and Operations.
Answers: 3
Business, 22.06.2019 07:40
Alicia has a collision deductible of $500 and a bodily injury liability coverage limit of $50,000. she hits another driver and injures them severely. the case goes to trial and there is a verdict to compensate the injured person for $40,000 how much does she pay?
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Business, 22.06.2019 14:10
When a shortage or a surplus arises in the loanable funds market a. the supply of loanable funds changes to return the economy to its original real interest rate b. the nominal interest rate is pulled to the new equilibrium level c. the demand for loanable funds changes to return the economy to its original real interest rate d. the real interest rate is pulled to the new equilibrium level
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Business, 23.06.2019 13:00
What three important pieces of information can we learn by reading a production possibilities gragh?
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This assignment will be dealing with Southwest Airlines. It requires you demonstrate your level of u...
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