A company that produces pleasure boats has decided to expand one of its lines. Current facilities are insufficient to handle the increased workload, so the company is considering there alternatives, N (new location), S (subcontract), E (expand existing facilities). Alternative N would involve substantial fixed costs but relatively low variable costs: fixed costs would be $250,000 per year (for the new facility), and variable costs would be $500 per boat. a. Find the range of output for each alternative that would yield the lowest total cost.

A or more

B to

C to

b. Which alternative would yield the lowest total cost for an expected annual volume of 150 boats?

A

B

C

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Jameson manages a well-known cell phone company. this company has been voted as having the best cell-phone service. consumers appreciate the fact that they can call from almost anywhere in the world and the service still gets through. jameson knows that the company's product far surpasses that of the competition. one thing has been bothering him, though. in order to put so many resources into ensuring the best service, jameson has cut back on employees at the firm's customer call center. recently, consumers have begun complaining about long wait times when they call in with a problem or concern. although its cell phone service is still considered one of the best, customer satisfaction with the firm's customer service has plummeted. jameson does not understand why consumers are getting so upset. he believes the exceptional cell phone service more than makes up for long waiting periods and other issues with its customer service. "after all," he says, "they can't have it all. if i invest more in customer service, that means less investment on ensuring the quality of our product offering."refer to scenario. jameson has asked you, a marketing consultant, to give him advice. he cannot understand how a cell-phone company with the best product offering in the cell-phone service industry could get such low satisfaction ratings simply because the customer service is not up to par. you suggest that jameson has a narrowly defined view of the company's product offering. you tell jameson that successful marketers should define their products as what they

the social-cultural environment a firm operates in is constantly changing, and having a significant impact on marketing strategies. the change is so rapid and immense that some firms have created a new position in the organization to handle this change. which title best describes the new position described in the scenario?