Starbucks is known for providing a consistent, great experience every time a customer patronizes a store. Starbucks' service has kept them very successful, despite the constant expansion of the company and the entry of several competitors. This is Starbucks':

Sustainable competitive advantage

Explanation:

Sustainable competive advantages are the qualities, edge or assets a company has which cannot be matched and one which the company an edge over it's competitor in the long run.

When a customer patronizes a store due to the constant customer experience he or she receives, irrespective of the expansion of the business, the situation is called sustainable competitive advantage.

Sustainable competitive advantages are also ideas which a company has and one which clearly set out a company or firm over it rivals in the long run. For a business to make profit continuously, it must have special skills which makes it a force when it comes to brand recognition.

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