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Business, 22.04.2020 01:51 sabrinarasull1pe6s61

What is a marketing plan and why is it a company's a most important document? What basic elements should be included in a top-down marketing plan? How can small companies use bottom-up marketing to become big companies? List the elements of an advertising plan and an IMC strategy. What is best method of allocating funds for a real estate development? Why? What types of companies tend to use the percentage of sales method? Why?

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