To gauge consumer response about how Super Taco, a fast food restaurant, handled a recent food-poisoning outbreak, Jane, a PR practitioner at Super Taco, spoke to people on the street. Jane asked people about their feelings toward Super Taco and the recent incident. In other words, Super Taco used:
A. crisis management scaling. B. reputation management. C. random block designs. D. opinion sampling. E. positive publicity.
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