In order to build profitable relationship with customers, it is important to decide whom it will serve. It does this by and a. MARKET SEGMENTATION, POSITIONING b. TARGET MARKETING, CUSTOMIZATION c. POSITIONING, DIFFERENTIATION d. MARKET SEGMENTATION, TARGET MARKETING

MARKET SEGMENTATION, TARGET MARKETING

Explanation:

In marketing defining the customer that a product will serve is a very important step in making a profitable venture. If a product is promoted to a wrong customer, chances are they will not buy.

Two methods of determining who a product will serve are market segmentation and target marketing.

Market segmentation is the process by which a set of customers are divided into groups on the basis of some shared characteristics. For example education, income level, and demography.

Target marketing is a subset of the total market for a good or service. It is a group of people that have been identified and targeted for promotional efforts.

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