Sean is initially unsure about which laundry detergent brand to buy: Stainz-Out or Ocean Fresh. Thanks to advertising, he has learned that Ocean Fresh is a cheaper product with roughly the same quality as Stainz-Out. Therefore, he chooses to buy Ocean Fresh the next time he needs more laundry detergent. What type of effect advertisements have on Sean?

Positive effect advertisement

Explanation:

Base on the scenario been described in the question, the effect of the Ocean fresh because of the positive effect advertisement. This so because he discovered that ocean fresh is more cheaper and has almost the same price with that of stainz-out.

We can define positive advertisement as some kind of marketing strategies which show the target population all the positive effects which one can receive due to any particular product or service

answer; rapid growth in buyer demand and high buyer switching cost;