In class, we considered the issue of the "intensity of distribution." A concern we have is "how many" outlets should we have. The "correct" answer offered in class was: a."whatever it takes." b."just enough to meet the desires of the target market," anything else is waste. c. that you can never really have too much distribution for your products (or services). d. to have distribution "through every reasonable outlet in a market." e. to distribute through an exclusive dealership.

b."just enough to meet the desires of the target market," anything else is waste.

Explanation: A Distribution Network is an interconnected Distribution centres or channels which are used for the transfer of materials from one point to another,a Distribution centre links up smaller retailers, wholesalers,customers etc

The intensity of a Distribution network or process should be made in such a way as to be enough to meet the desires and needs of the customers, there will not be any need to make more Distribution centres Available,as it will amount to waste of Resources.

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