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Business, 21.04.2020 04:44 anitadefrances

There are a variety of types of conflict that can occur among channel members. If a hardware store down the street from our ice cream shop starts selling the same brand of ice cream as we do, there is likely to be conflict. This is a good example of:
1. Vertical conflict
2. Producer vs. wholesaler conflict
3. Conflict caused by disintermediation unfair competition
4. Conflict caused by the hardware store adopting "scrambled merchandising" marketing.

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