The Framework Company refurbishes antique French purses with silk, satin, and jade trimmings. The bags are its only product. They sell for about $875. They are available only in Houston and New York. They are promoted through cooperative advertising with an exclusive distributor and by word-of-mouth advertising. This is a brief description of Framework's:

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.