A company total marketing communications mox consists of a specific blend of advertising, sales promotion, public relations personal selling and direct marketing tools that the company was to communicate customer value and build customer relationships. Which of the following terms best describes this set of communications tools?
A) the product mix
B) product line filling
C) the promotion mix

C

Explanation:

The promotion mix.

A promotion mix is The Promotion Mix consists of a blend of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. These mix are chosen by marketers to help a business reach it's goals and objectives.

It is a promotion mix because it made up of of public relations, advertising, sales promotion and personal selling.

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answerpublic goods;