The internal rate of return is unreliable as an indicator of whether or not an investment should be accepted given which one of the following? One of the time periods within the investment period has a cash flow equal to zero. The initial cash flow is negative. The investment has cash inflows that occur after the required payback period. The investment is mutually exclusive with another investment of a different size. The cash flows are conventional.

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.