Business, 16.04.2020 21:31 historyfanboy101

Heinz is a leading global food manufacturer. It manufactures and markets Farleys (baby food), Jack Daniel’s sauces, and Weight Watcher’s diet/slimming meals and supplements. The use of these brand names instead of the Heinz name is an example of a(n) branding strategy.

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Heinz is a leading global food manufacturer. It manufactures and markets Farleys (baby food), Jack D...

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