As it advances on the , Boston Market has added pickup, delivery, and full-service catering to its original restaurant format, and it also provides Boston Market meal solutions through supermarket delis and Boston Market frozen meals in the frozen food sections of groceries.

Retail positioning matrix

Explanation:

Value added is also known as the retail positioning matrix, which includes the element of location, product reliability, or prestige under the dimensions of the breadth of the product line and value-added. As in the given case, the Boston market has added pickup, delivery, and full-service catering to its original restaurant format, therefore, they had value-added services and they have a broad product line of frozen meals in the frozen food sections of groceries. , which should be measured on four positions in the retail positioning matrix, such as:

However, due to lack of information competitor and market share, we can not position the phase of company.

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