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Business, 16.04.2020 21:01 vane6176

Some researchers have argued that alliances can be used to help firms evaluate the economic potential of entering into a new industry or market. a. Under what conditions will a firm seeking to evaluate these opportunities, need to invest in an alliance to accomplish this evaluation? b. Why couldn’t such a firm simply hire some smart managers, consultants, and industry experts to evaluate the economic potential of entering into a new industry?

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