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Business, 15.04.2020 18:50 mathlady12

Shirley analyzed her company’s product line of refrigerator magnet products. She then deleted a few tourist magnets that had lost their market growth and added in a Grumpy Cat magnet. She discovered the emoji magnet group needed more market penetration, so she designed a campaign, looked at the total line statistics, and fit and identified a few synergies for new products to address (like adding emoji magnets with a clip to hold papers on the fridge). Shirley is using which big-picture product management marketing approach to adjust the company’s magnet line?

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