A job analysis refers to

a thorough evaluation of a salesperson's performance based upon both input and output objectives.
a written document that describes the job relationships and requirements that characterize each sales position.
a study of a particular sales position, including how the job is to be performed and the tasks that make up the job.
a protocol used to assign relative weights to various aspects of the selling process to create an individualized compensation plan.
a detailed assessment to determine what occurred at which stage in the selling process that prevented a qualified lead from being converted into a sale.