Connor, the owner of a start-up, has studied his competitor's offerings, the value delivered by his company's products, and the cost of providing the product to customers. Based on this research, he has set the prices for his products. Because of this, Connor should:.

A. never apologize for the price he quotes.

Explanation:

The prices that connor set was based on his research which included careful calculations of prices the competitors are selling at, the worth in value of his own product combined with the cost of providing that valued product. Hence, given what he considered before naming a price, he should never apologize for any price he quotes. Because, the prices he sets are a reflection of the profits he needs to make and also for sustainability of the business.

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