You have chosen to place a direct mail piece with a local vendor that will include your message along with others. The vendor's mailing will reach 100,000 homes, but only 50,000 are in your immediate marketing area. You would like to target only the 50,000 homes closest to your store, but would consider the full 100,000 home reach if it's cost-effective. The cost for the production of the insert and mailing is $85 per 10,000 for the 50,000. There is also a $100 charge for using the 50,000 home reach. The cost for production of the insert and mailing is $65 per 10,000 for the 100,000. Calculate the total investment for this direct mail promotion for each option.

Rossdale co. stock currently sells for $68.91 per share and has a beta of 0.88. the market risk premium is 7.10 percent and the risk-free rate is 2.91 percent annually. the company just paid a dividend of $3.57 per share, which it has pledged to increase at an annual rate of 3.25 percent indefinitely. what is your best estimate of the company's cost of equity?

Lucy is catering an important luncheon and wants to make sure her bisque has the perfect consistency. for her bisque to turn out right, it should have the consistency of a. cold heavy cream. b. warm milk. c. foie gras. d. thick oatmeal.

Garrett is an executive vice president at samm hardware. he researches a proposal by a larger company, maximum hardware, to combine the two companies. by analyzing past performance, conducting focus groups, and interviewing maximum employees, garrett concludes that maximum has poor profit margins, sells shoddy merchandise, and treats customers poorly. what actions should garrett and samm hardware take? a. turn down the acquisition offer and prepare to resist a hostile takeover. b. attempt a friendly merger and use managerial hubris to improve results at maximum. c. welcome the acquisition and use knowledge transfer to impart sam hardware's management practices. d. do nothing; the two companies cannot combine without samm hardware's explicit consent.