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Business, 09.04.2020 00:18 alimfelipe

The Trade Desk Every Viewability is the probability that an ad is going to be seen by someone on the page. If its calculated that my impressions will be seen 20% of the time, am I most likely willing to pay 20% of the base bid? Example: $5 base bid x 20% viewablity = $1 (actual value of impression).

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