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Business, 08.04.2020 15:57 jaideeplalli302
Managers at the Littlefield Corporation are engaged in a complex process of revising their organization's mission and goals and developing corporate strategy, marketing objectives, marketing strategy, and, eventually, a marketing plan. This process is called
a) marketing planning.
b) strategic planning.
c) marketing strategy.
d) corporate strategy.
e) strategic business planning.
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