Business, 08.04.2020 00:56 alexaalbanosalas

Molly goes shopping at Publix, picks up 25 items that she needs for the week, and is quickly on her way. Publix, being an intermediary, makes it possible for Molly to buy all of her items in one place with only one transaction instead of ordering each item separately from 25 different manufacturers. Even though marketing intermediaries may sometimes cause headaches for manufacturers, they are here to stay because intermediaries:
A. make the channel of distribution more efficient.
B. have a higher success rate because they are franchises.
C. cause less channel conflict. can avoid the "supply chain management" fallacy.
D. are always "channel captains".

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